In 1993 while living in Dulwich with one small child (shortly to be followed by another) I found it near impossible to find interesting and well-made clothes and shoes for them. I knew there were lovely things out there but found it difficult to get hold of them. I was sure there must be other local mums who felt the same so I decided to sell them myself, and Biff was born.

Over the years we became more and more passionate about the lovely shoe ranges available and we now specialise in them, although we still stock clothes from brands such as Petit Bateau, Hatley and Joules (they were too nice to give up!) along with great gifts and accessories. We also have some of our brands (such as Converse, Superga, Sun-San and Bloch) in adult sizes so there’s something for mums too.

We source shoes from many different companies around the world, both the well-known and the less familiar, and are always on the lookout for new brands (for instance we were one of the first UK retailers to stock Sun-San sandals) so our product range is constantly evolving. We want to provide a choice not usually found on the high street coupled with the personal service of an independent retailer.

We take children’s foot health very seriously at Biff and between us have over 50 years of experience in fitting their shoes. We have built up an extremely knowledgeable team and all new staff benefit from thorough training and supervision.

We love to hear from our customers so if you’re in London pop in and see us in our Dulwich Village shop and benefit from our expert shoe fitting service.

Or you can contact us at or call us on 0208 299 0911 / 0208 299 6732 with any questions and we’ll do our best to help.

Julie & the team at Biff