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Born in the British countryside in 1980, Joules started out at county shows selling country clothes. They design upbeat, colourful clothing for those who love the outdoors and live life to the full. Their award-winning children's collection - called Little Joule - echoes their adult ranges, with wonderfully wearable and practical clothes, all suited for the great British outdoors and with Joules' trademark quirky style.
At Biff we find the Joules range is true to size.